Lance Eerhard

Lance Eerhard Speaker Chief Customer Officer Event Melbourne

Lance Eerhard

Job Title: Chief Digital Officer

Company: Dan Murphy's

Lance Eerhard is a driven and passionate retail professional possessing diverse skill sets and experience from a well rounded cross functional career path. Strong digital, commercial acumen and leadership qualities are his drivers for success in this space. Lance is passionate about developing a seamless personal customer experience at all touch points and using a data driven approach to deliver a world class customer experience in the retail environment.

A industry change in 2010 from Telecommunications to Liquor and Wine specifically was a move to align personal and professional interests and continue to learn and grow. Lance believes in hard work and making your own destiny.

Speaking at the following:

14:50 - 15:25
Discussion Group: Transforming key customer data into strategic initiatives

Paving the way for customer satisfaction by having a 360-degree view of the customer How to build value across all touch points along the customer journey Conceptualising and developing meaningful campaigns

15:25 - 16:00
Discussion Group: How can you use brand advocates to build more value and new products?

Understanding and addressing challenges occurring on a customer journey Using retention as  key metric: the importance of complementary solutions and up-selling in building brand advocates The importance of coordination: articulating product through marketing, sales and support teams