Job Title: Chief Digital Officer
Company: Dan Murphy's
Lance Eerhard is a driven and passionate retail professional possessing diverse skill sets and experience from a well rounded cross functional career path. Strong digital, commercial acumen and leadership qualities are his drivers for success in this space. Lance is passionate about developing a seamless personal customer experience at all touch points and using a data driven approach to deliver a world class customer experience in the retail environment.
A industry change in 2010 from Telecommunications to Liquor and Wine specifically was a move to align personal and professional interests and continue to learn and grow. Lance believes in hard work and making your own destiny.
Paving the way for customer satisfaction by having a 360-degree view of the customer How to build value across all touch points along the customer journey Conceptualising and developing meaningful campaigns
Understanding and addressing challenges occurring on a customer journey Using retention as key metric: the importance of complementary solutions and up-selling in building brand advocates The importance of coordination: articulating product through marketing, sales and support teams
Chief Customer Officer Singapore, 11-11 July 2017
Chief Customer Officer Sydney, 1-2 November, 2017
> VIEW EVENT
Visit Corinium Homepage
> VISIT SITE