Sandra Black

Sandra Black Speaker Chief Customer Officer Event Melbourne

Sandra Black

Job Title:  Chief Customer Officer

Company: Uniting

Sandra Black is the Chief Customer Officer at Uniting, and has led the recent rebranding of the organisation formerly known as UnitingCare NSW.ACT. She is a senior executive leader with more than 35 years’ experience in marketing, brand, strategy, reputation management and cultural and change reform initiatives. Sandra has extensive experience in the not-for-profit sector particularly in aged care and community services. She has also worked in agency and corporate roles working on significant brands in the banking and financial services industries.

Speaking at the following:

12:20 - 12:45
The impact of customer centric design on your service offering

Where to start on becoming customer driven – aligning your internal value proposition with your in-market offering How to market in a way that makes sense to customers Making your value proposition apparent to customers – and where does brand fit into all of this?